The E-Commerce and IT operations, operating under the brand name of eGenting. started as a shared service of the major IT resources of Genting Group. The e-services team is responsible for the operation of all IT and supporting the data and call centers. It has expertise in a broad range of applications covering Enterprise Resource Planning, Customer Relationship Management, Enterprise Information Network, Hotel, Leisure and Gaming Operations, Reservation and Customer Contact, Loyalty Programs and Web Based Marketing. eGenting is involved in substantial R&D in further enhancing Genting’s proprietary Dynamic Reporting System that allows for real-time monitoring of Casino De Genting’s operations.