Awana Hotels and Resorts

Resorts World has further extended its resort management expertise to include the Awana chain of resort hotels – in which Resorts World develops, owns and manages  Awana Genting Highlands Golf & Country Resort, Awana Kijal Golf, Beach & Spa Resort, Terengganu and Awana Porto Malai, Langkawi in Malaysia.

Awana Genting Highlands Golf & Country Resort (“Awana Genting”) is the flagship property under the Awana brand. A cool hill getaway ideal for conventions, family outings and eco-sports holiday, the resort comprises 320 condominium-style units or condotel units, a 304-room 23-storey Awana Tower Hotel, an 18-hole championship golf course and a host of sports and recreational facilities. The natural surroundings and attractions of Awana Genting are actively promoted in eco-related sports activities.

Awana Kijal Golf, Beach & Spa Resort (“Awana Kijal”) spreads over approximately 73 hectares and boasts a 3.5km beachfront, which is the longest beachfront in Terengganu. All of its 368 deluxe rooms and suites have a magnificent view of the South China Sea. Awana Kijal also offers an 18-hole championship golf course, landscaped swimming pool and numerous water sports, themed recreational facilities and natural attractions indigenous to Terengganu - a state that strikes the perfect balance between modern conveniences and traditional hospitality.

Awana Porto Malai, Langkawi is located on the southwestern tip of mythical Langkawi island that is famed for her legends and duty-free status. The resort exudes a Mediterranean ambience with panoramic views of the sea and nearby islands. The hotel is also situated next to the Star Cruises jetty which docks the Star Cruises’ fleet of world class cruise ships and is just 15-minute drive away from the local airport. All of its rooms and suites offer a panoramic view of the sea against a backdrop of the outlying islands that Langkawi is famous for.

Resorts World has also invested about 36% equity stake in Star Cruises Limited - the leading cruise line in Asia-Pacific and the third largest cruise ship operator in the world. Operating a fleet of  20 ships with over 29,000 lower berths, with cruises to destinations and islands in Asia-Pacific, North and South America, Hawaii, Caribbean, Alaska, Europe, Mediterranean, Bermuda and the Antarctica under the Star Cruises, Norwegian Cruise Line, Orient Lines & Cruise Ferries brands. Another brand NCL America has recently been launched by Star Cruises.

Resorts World operatesAwana Timeshare ownership scheme under its subsidiary Awana Vacation Resorts Development Bhd to complement and provide synergy to the Group’s leisure businesses. Awana Timeshare owners can enjoy the benefits of the Genting Group's leisure properties (i.e. at Genting Highlands Resort, the Awana hotel chain and Star Cruises), as well as being attached to Resort Condominium International (RCI) exchanges that have more than 3,800 affiliated resorts over 85 countries around the world.

Capitalising on the significant progress of software applications and technology, Resorts World has implemented the Siebel Customer Relationship Management (CRM) to enhance service delivery and brand loyalty through effective management of customer data. One key user is the WorldCard, the leading loyalty programme in this region that currently has more than 1.6 million cardholders.

The WorldCard is developed by the Genting Group and with Star Cruises as a strategic marketing and data-sharing partner. The programme has over 260 programme partners offering lifestyle values and benefits at more than 1,300 outlets in Malaysia, Singapore and Hong Kong and will continue to reach out to more cardholders.

The various leisure products and services such as Genting Highlands Resort, Awana chain of hotel resorts, Awana Timeshare and Star Cruises, have enabled Resorts World to be a global provider of leisure & hospitality services and to continue playing a pivotal role in the development of the tourism industry.