Leisure & Hospitality - Resorts

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Genting Group's Leisure & Hospitality Division is led by 56.8%-owned Genting Malaysia Berhad (Genting Malaysia). The crown jewel of the division is Genting Highlands Resort - Asia’s leading integrated leisure and entertainment resort.

Genting Highlands Resort

Genting Highlands Resort, popularly known as Genting - City of Entertainment offers world-class leisure and entertainment attractions and is a key tourist attraction in Malaysia. The resort has won numerous awards of excellence such as "Best Deluxe Family Resort/Theme Park" and "Outstanding Achievements in Hotel/Resort Development",  2003-2004 (World Asia Publishing) and "Asia Pacific’s Leading Casino Resort 2001" (World Travel Awards).

The resort's attractions include over 50 fun rides, 150 outlets (comprising 80 dining and 70 shopping outlets) and six uniquely themed leisure walk boulevards at First World Plaza - the highest shopping centre in Malaysia at about 2,000 metres above sea level, Casino de Genting - a world-class gaming entertainment area and three mega multi-purpose venues (the 6,000-pax Genting International Convention Centre, 6,000-pax Arena of Stars and 1,800-pax Genting International Showroom) that provides a constant flow of world class shows and events..

There are six hotels in Genting Highlands Resort, i.e. Genting Hotel, Resort Hotel, Highlands Hotel, Theme Park Hotel and First World Hotel at the hilltop and Awana Genting Highlands Golf & Country Resort at the mid-hill - offering 10,000 hotel rooms.

First World Plaza offers a unique blend of indoor theme park, themed entertainment areas, enjoyable shopping and dining experiences, world-class entertainment shows and performances, impressive business conventions and affordable rooms for everyone, all under one roof. First World Hotel & Plaza was awarded the prestigious "FIABCI Award of Distinction" 2002 for the best hotel development in Malaysia, the "Best Man-made Tourist Attraction in Malaysia"  by Tourism Malaysia and the "Best New Hotel" at the Hospitality Asia Platinum Awards 2003-2004 by World Asia Publishing.  

Genting Highlands Resort has the distinction of having Genting Skyway - "the longest cable car in Southeast Asia" spanning 3.38km from the midhill at Gohtong Jaya to Highlands Hotel at the hilltop. Genting Skyway, at maximum speed of 21.6km per hour is also the fastest mono cable car system in the world.

Awana Hotels and Resorts

Genting Malaysia has further extended its resort management expertise to include the Awana chain of resort hotels – in which Genting Malaysia develops, owns and manages  Awana Genting Highlands Golf & Country Resort, Awana Kijal Golf, Beach & Spa Resort, Terengganu and Awana Porto Malai, Langkawi in Malaysia.

Awana Genting Highlands Golf & Country Resort ("Awana Genting") is the flagship property under the Awana brand. A cool hill getaway ideal for conventions, family outings and eco-sports holiday, the resort comprises 320 condominium-style units or condotel units, a 304-room 23-storey Awana Tower Hotel, an 18-hole championship golf course and a host of sports and recreational facilities. The natural surroundings and attractions of Awana Genting are actively promoted in eco-related sports activities.

Awana Kijal Golf, Beach & Spa Resort ("Awana Kijal") spreads over approximately 73 hectares and boasts a 3.5km beachfront, which is the longest beachfront in Terengganu. All of its 368 deluxe rooms and suites have a magnificent view of the South China Sea. Awana Kijal also offers an 18-hole championship golf course, landscaped swimming pool and numerous water sports, themed recreational facilities and natural attractions indigenous to Terengganu - a state that strikes the perfect balance between modern conveniences and traditional hospitality.

Awana Porto Malai, Langkawi is located on the southwestern tip of mythical Langkawi island that is famed for her legends and duty-free status. The resort exudes a Mediterranean ambience with panoramic views of the sea and nearby islands. The hotel is also situated next to the Star Cruises jetty which docks the Star Cruises’ fleet of world class cruise ships and is just 15-minute drive away from the local airport. All of its rooms and suites offer a panoramic view of the sea against a backdrop of the outlying islands that Langkawi is famous for.

Others

Genting Malaysia has also invested about 36% equity stake in Star Cruises Limited - the leading cruise line in Asia-Pacific and the third largest cruise ship operator in the world. Operating a fleet of  20 ships with over 29,000 lower berths, with cruises to destinations and islands in Asia-Pacific, North and South America, Hawaii, Caribbean, Alaska, Europe, Mediterranean, Bermuda and the Antarctica under the Star Cruises, Norwegian Cruise Line, Orient Lines & Cruise Ferries brands. Another brand NCL America has recently been launched by Star Cruises.

Genting Malaysia operates Awana Timeshare ownership scheme under its subsidiary Awana Vacation Resorts Development Bhd to complement and provide synergy to the Group’s leisure businesses. Awana Timeshare owners can enjoy the benefits of the Genting Group's leisure properties (i.e. at Genting Highlands Resort, the Awana hotel chain and Star Cruises), as well as being attached to Resort Condominium International (RCI) exchanges that have more than 3,800 affiliated resorts over 85 countries around the world.

Capitalising on the significant progress of software applications and technology, Genting Malaysia has implemented the Siebel Customer Relationship Management (CRM) to enhance service delivery and brand loyalty through effective management of customer data. One key user is the WorldCard, the leading loyalty programme in this region that currently has more than 1.6 million cardholders.

The WorldCard is developed by the Genting Group and with Star Cruises as a strategic marketing and data-sharing partner. The programme has over 260 programme partners offering lifestyle values and benefits at more than 1,300 outlets in Malaysia, Singapore and Hong Kong and will continue to reach out to more cardholders.

The various leisure products and services such as Genting Highlands Resort, Awana chain of hotel resorts, Awana Timeshare and Star Cruises, have enabled Genting Malaysia to be a global provider of leisure & hospitality services and to continue playing a pivotal role in the development of the tourism industry.
 


 

 

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