Star Cruises was incorporated in September 1993, representing a bold initiative to tap Asia-Pacific’s potential as an international cruise destination.

Today, Star Cruises epitomises the fulfilment of regional aspirations to establish the cruise industry in the Asia-Pacific region, bringing increased tourism traffic into the countries around Asia-Pacific. Asian holiday makers now see cruising as an exciting and value-for-money vacation. Simultaneously, it also started the influx of travellers from North America, Europe and Australia, who joined Star Cruises holidays for a glimpse of the various sights and sounds of Asia-Pacific.

The Fleet

Star Cruises is the third largest cruise operator in the world and a global cruise brand with a combined fleet of 21 ships with about 32,300 lower berths in service with an additional 2 ships and some 8,400 lower berths due to be delivered by 2010. It cruises to destinations and islands in Asia-Pacific, North and South America, Hawaii, Caribbean, Alaska, Europe, Mediterranean, Bermuda and the Antarctica under the Star Cruises, Norwegian Cruise Line, NCL America, Orient Lines and Cruise Ferries brands.

Vessels operated under the Star Cruises' brand in Asia-Pacific are SuperStar Virgo, SuperStar Gemini, SuperStar Libra, SuperStar Aquarius, Star Pisces, MegaStar Aries and MegaStar Taurus.

The NCL group has a fleet of fifteen ships in service and due to be delivered under three brands: Norwegian Cruise Line, NCL America and Orient Lines.

The NCL fleet includes the Norwegian Gem, Norwegian Dream, Norwegian Majesty, (delete Norwegian Wind) Norwegian Sun, Norwegian Dawn, Norwegian Star, Norwegian Spirit, Norwegian Jewel and Norwegian Pearl. NCL America currently operates the Pride of Aloha, the Pride of America and the Pride of Hawai’i. Orient Lines is an award-winning single ship line with the Marco Polo offering niche destination-focused cruises.

Both NCL and Orient Lines market primarily in North America but also extensively in the United Kingdom, Europe, South America and Asia whilst NCL America offers inter island cruises in Hawaii.

The Cruise Ferries brand, which was launched in 2001 presently, comprises the m.v. Wasa Queen. 

A World-Class Brand

Since its inception in 1993, Star Cruises has achieved global recognition. Today, it is the leading cruise line in Asia-Pacific and has quickly become one of the three largest cruise operators in the world.

Star Cruises has played the leading role in shaping the cruise industry in Asia-Pacific by offering new and luxurious megaships and exciting itineraries. The company also made important investments in marketing, operations, information technology, reservations system, safety and infrastructure.

Star Cruises won the award for Best Cruise Operator in Asia-Pacific for a record tenth time at the TTG Travel awards 2007. The award is testimony to the international recognition of Star Cruises’ high standards of service excellence and its contribution towards tourism development in various countries.

New and enhanced products and services provided by Star Cruises have set new standards of cruising in Asia-Pacific. Ships like SuperStar Virgo now represent the best and most exciting vacation experience option to both the Asian holiday maker and experienced cruiser from America, Europe and Australia.

Star Cruises is also committed to developing the growing meetings and incentive segment of the cruise MICE market in Asia-Pacific. SuperStar Virgo is able to cater to meeting and incentive groups of various sizes with their world-class food and beverage, entertainment and recreation facilities.

Fly cruise programmes will be intensified to capture the medium to long haul markets, and provide wider marketing opportunities. Currently, Star Cruises is developing its fly cruise hubs located in Singapore and Hong Kong.

Star Cruises' award-winning product is noted for its excellent service standards and the highest crew-to-passenger ratio (1:2) of any major cruise line, reflecting the high standards of the hospitality industry in Asia-Pacific.

Star Cruises is represented in more than 25 locations worldwide with offices and representatives in Australia, China, Germany, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Sweden, Taiwan, Thailand, United Arab Emirates, United Kingdom and the United States of America.

In addition the Star Cruises Terminal in Port Klang and the Jetty Terminal on Langkawi Island, Malaysia have been awarded Statements of Compliance under the ISPS Code.
The code which came into mandatory effect in July 2004 sets out a framework involving cooperation between contracting governments, government agencies, local authorities as well as members of the shipping and port fraternity to detect and assess security threats and to take preventive measures.

Star Cruises Limited is listed on the Hong Kong Stock Exchange with a market capitalisation of over US$2.57 billion as at 31 December 2007. The Genting Group via Resorts World Bhd has an equity investment in Star Cruises.

More information available on www.starcruises.com.